When using SEO techniques, you can get good optimisation results, depending on how you use it.
Some methods work better than others. Here are 5 tips that could help you understand and use the effective SEO methods to get the best possible result for your website.
5 Tips on how to use SEO to achieve success with optimising your website:
1. Quality Content.
This usually is effective since Google is very hot on websites having not just good quality content, but original content. Special attention needs to be taken when creating content as Google consider this the top SEO factor. Moreover, you run the risk of being penalized if you use other site owners work.
2. Keywords that you have a chance of ranking for.
This may be one of the most challenging areas of optimising a website’s content. Often people are apt to choose keywords with high monthly searches that are 10,000 or more. Only choose this type of keyword if you have a chance of ranking for it. You will have to do a bit of research, find out who your to 5-10 competitors are. Then assess whether you can beat them in the search engines if you use the same kaywords and phrases.
3. Use a mixture of content.
The attraction for this approach is simply that the search engines love to see website creating content that interacts with visitors. Use images on every page, but don’t over do it. Images taken from cameras, phones or iPads, tend to be large in pixel, when uploaded them to a PC or laptop, e.g.1253px X 900px. Make sure you reduce the size of such large images by at least 70%.
4. Add a blog to your website.
The primary reasons for doing this is that Google and the other search engines love blogs. A blog generally is regularily up-dated and maintain. They are designed to share information with visitors on a daily, weekly or monthly basis. That means new and interesting content is being adding frequently, and this will support your static website.
5. Create a call to action on your website.
A call to action is an invitation to your visitors to take action in building a relationship with you. On a website this usually means, picking up the phone to call you or requesting a quote. Or becoming a subscriber to get some free information. This is the most common call to action method use, and it works. Place it near the top of your website so that it is easily seen by your visitors.
If not already done, adjust your website content to make use of these tips. They will help you fully optimising your website. By doing this you could dramatically enhance the results you would otherwise get with search engine in regards to indexing, search listings and rank level.
April Joyce is a SEO Expert in London, having freelanced for several years. she now provides SEO services and professional consultation to small and medium size businesses.